Workflow Automations

Time to read: 8 minutes

Plan required: Basic or Pro

Workflow Automations let you define rules that run automatically in response to events in CertLister. Each automation follows a simple pattern: when something happens, if optional conditions are met, then run a sequence of actions.

Examples of what you can automate:

Generate a PDF and email it to a recipient the moment a credential is issued
Send an expiry reminder to recipients 30 days before their credential lapses
Notify your admin team whenever a recipient submits a portal request
Trigger a webhook to your LMS when a credential is revoked

Plan Availability

Feature	Free	Basic	Pro
Workflow automations	No	Yes (up to 3)	Yes (unlimited)
All standard actions (generate PDF, send email, wait, notify admin)	—	Yes	Yes
Webhook action	—	No	Yes (Coming Soon)

How Automations Work

An automation has three parts:

Trigger — the event that starts the automation (e.g., "a credential is issued")
Conditions (optional) — filters that must all be true before the actions run (e.g., "only if the category is Safety Training")
Actions — the steps to execute in order (e.g., generate PDF, wait 2 minutes, send email)

If any condition fails, the automation is recorded as skipped and no actions run. If an action fails, the error is logged but execution continues with the next action — a failed PDF generation does not prevent the email from being sent.

Getting Started

Step 1: Go to Automations

Click Automations (lightning bolt icon) in the left sidebar.

Step 2: Choose a template or start from scratch

If you have no automations yet, the Template Gallery is shown automatically. Templates are pre-configured starting points for the most common scenarios — select one to open it in the editor pre-filled.

To start from scratch, click New Automation in the top right.

Step 3: Build your automation

The editor has four sections:

Name — give the automation a descriptive name (e.g., "Issue email — Safety Training")
Trigger — choose what event fires the automation
Conditions (optional) — add filters to narrow which credentials this applies to
Actions — add the steps to run, in order

Step 4: Save and enable

Click Save. The automation is enabled by default. You can toggle it on or off at any time from the automations list — the toggle is on the right side of each automation card.

Triggers

Credential issued

Fires whenever a new credential is created — whether issued one at a time or via CSV import (once per credential row, not once per import batch).

Optional filter: Restrict to a specific category, or leave blank to match any category.

Typical actions: Generate PDF, Send recipient email

Import completed

Fires once after an entire CSV import batch finishes. Does not fire per-row.

Typical actions: Notify admin

Credential expiring

Fires daily for credentials whose expiry date is exactly N days away and whose status is still Active.

Configuration: Set how many days in advance (1–365) and optionally restrict to a specific category.

Typical actions: Send expiry reminder email

Note: This trigger runs once per credential per day and includes a duplicate-send guard — if the daily job runs twice, the reminder is only sent once.

Credential expired

Fires after the daily job transitions a credential's status from Active to Expired (when its expiry date has passed).

Typical actions: Notify admin

Credential revoked

Fires when a credential's status is changed to Revoked — whether individually or via bulk status update.

Typical actions: Notify admin, Send email

Portal request received

Fires when a recipient submits a request through the Recipient Portal (name correction, reissue, renewal, dispute, or inquiry).

Typical actions: Notify admin

Portal submission received

Fires when a recipient uploads a PDF submission through the Recipient Portal.

Typical actions: Notify admin

Conditions

Conditions are optional filters. Add them when you want an automation to run only for certain credentials. All conditions must be true — they are AND'd together.

Condition	What it filters
Status	Only run if the credential's status matches (Active, Expired, Revoked, Draft)
Category	Only run if the credential belongs to a specific category
Days until expiry	Only run if expiry is less than / greater than N days away
Recipient email	Only run if the email matches or contains a value
Credential title	Only run if the title matches or contains a value

Example: You want to send a reminder only for credentials expiring in fewer than 14 days that are in the "Food Safety" category. Add two conditions: Category = Food Safety and Days until expiry < 14.

Actions

Actions are the steps that run when the trigger fires and all conditions pass. They execute in order from top to bottom. Use the arrow buttons to reorder them.

Limits: Maximum 10 actions per automation; maximum 2 wait steps per automation.

Generate PDF

Generates a credential PDF using the category's default Design Studio template (falls back to the organization's default design if the category has none set).

When to use: Any automation where you want to ensure a PDF exists before emailing it, or to pre-generate PDFs in bulk on import.

Generate badge

Generates a digital badge PNG for the credential using the category's default badge design.

When to use: When you want to automatically create a shareable badge image at the moment of issuance.

Send recipient email

Sends the standard issuance email to the credential's recipient using your organization's email template and branding.

Option — Attach PDF: Check this to attach the credential PDF directly to the email. If no PDF has been generated yet, the email is sent without the attachment and the step is recorded as partial.

Important: If you enable "Attach PDF", put a Generate PDF step earlier in the same automation. If the two steps are in separate automations, they can run at the same time and the email may fire before the PDF is ready. The editor shows a warning if you check this option without a preceding generate step.

Send expiry reminder

Sends the expiry reminder email to the recipient. This action is only available on automations triggered by Credential expiring.

Notify admin

Sends an internal notification email to your organization's admin notification address. Useful for alerting your team when something happens without emailing the recipient.

Wait

Pauses execution for 1–30 minutes before moving to the next action.

When to use: If you want a short buffer between steps — for example, waiting a couple of minutes between generating a PDF and sending it, as an extra safety margin.

For delays longer than 30 minutes (e.g., "send a follow-up the next day"), set up a second automation with a Credential expiring trigger at the appropriate day offset rather than using a wait step.

Webhook (Coming Soon — Pro)

Posts a signed JSON payload to an external URL (Zapier, Make, your own endpoint, etc.). The request is signed with HMAC-SHA256 so your endpoint can verify it came from CertLister.

The Automation Card

Each automation on the list page shows:

Name and an optional Disabled badge
Toggle to enable or disable instantly
Edit (pencil icon) to open the editor
Run Log (list icon) to view execution history
When: a plain-language summary of the trigger and category filter
If: a summary of any conditions
Action chips: the steps at a glance (e.g., "Generate PDF", "Send recipient email")
Run stats: total runs and the timestamp of the last run

The ··· menu on each card contains a single option: Delete. Deleting an automation also deletes its full run history.

Run Log

Every time an automation fires, the outcome is recorded. Click the Run Log icon on any automation card to open the history drawer.

Each log entry shows:

Field	Description
Status	Success, Partial, Failed, or Skipped
Timestamp	When it ran
Duration	Total time from trigger to last action
Recipient / Credential	The credential that triggered it (if applicable)

Click any row to expand it and see the result of each individual action — including duration and any error messages.

Status meanings

Status	Meaning
Success	All actions completed without errors
Partial	Some actions failed, others succeeded (e.g., PDF sent without attachment because no PDF existed)
Failed	All actions failed, or the automation threw an error before any action ran
Skipped	Conditions did not match — no actions were executed

Overlap with Category Automation Settings

CertLister also has per-category automation toggles (Send issuance email, Send expiry reminder, Auto-expire). These run independently from Workflow Automations — there is no automatic suppression between the two.

If both a category flag and an automation would send the same email, the recipient will receive two emails.

The app surfaces this conflict in two places:

Category editor — an amber warning appears below the "Send issuance email" toggle when an enabled automation would also send an issuance email to that category.
Automation card — an amber warning appears when the automation's send_email action targets a category that already has send_email_on_issue enabled.

Recommendation: Once you start using automations for email delivery, turn off the corresponding category flag for that category to avoid duplicates.

Common Automation Recipes

Issue credential → generate PDF → send email (most common)

Trigger: Credential issued (optional: restrict to a category)
Action 1: Generate PDF
Action 2: Send recipient email — with "Attach PDF" checked

This ensures every new credential gets a PDF and the recipient is emailed immediately with the attachment.

Expiry reminder at 30 days

Trigger: Credential expiring — 30 days before
Action: Send expiry reminder

Pairs well with a second automation at 7 days for a closer reminder.

Notify admin on portal requests

Trigger: Portal request received
Action: Notify admin

Your team gets an email every time a recipient submits a request through the portal.

Auto-badge on issue

Trigger: Credential issued (restrict to category if needed)
Action: Generate badge

Every new credential in this category gets a digital badge generated immediately.

Frequently Asked Questions

Q: Can I have multiple automations respond to the same trigger?

A: Yes. For example, you can have one automation that generates a PDF on issue and a separate one that notifies the admin on issue. They run independently.

Q: If an automation fails partway through, do earlier actions get undone?

A: No. Actions are not transactional — a generated PDF is not deleted if the subsequent email fails. Each action's result is logged independently so you can see exactly what succeeded and what didn't.

Q: Can I test an automation before enabling it?

A: The best approach is to create a test credential in a test category and observe the run log. There is no "dry run" mode, but disabling the automation before you're ready means it won't fire even if credentials are created.

Q: Does a disabled automation still log runs?

A: No. Disabled automations are not evaluated when a trigger fires — they produce no run log entries until re-enabled.

Q: What happens if the recipient has no email address and the automation tries to send an email?

A: The send email action is skipped for that credential and logged as failed with a note that no recipient email was found. Other actions in the automation continue as normal.

Q: Are automations retroactive — do they run on existing credentials?

A: No. Automations only fire in response to events happening after they are created and enabled. Creating an automation does not process historical credentials.

Q: How does the expiry reminder trigger know not to send twice?

A: The daily scheduler checks the run log before firing. If an entry already exists for the same automation and credential on the same calendar day, the trigger is skipped for that credential.

Q: I'm on Basic and have 3 automations already. Can I add more?

A: No. The Basic plan limit is 3 automations. You'll need to delete an existing automation or upgrade to Pro for unlimited automations.